Mon Nov 14th - Are you doing the right things at the start?

Are you doing the right things at the start?

I'm a pretty adroit student of businesses, their leaders and how they build their startups.

This is one of the main reasons for my awareness of how to leverage ideas into functioning, successful startup businesses - I've spent an inordinate number of hours studying what things entrepreneurs of note have in common. It's meant that I've learnt a huge amount from them while saving time in those businesses of my own and my clients. 

One thing is for certain, whether you examine Rockefeller or Henry Ford, to Sam Walton or Ray Kroc, through to Bill Gates, Richard Branson, Jeff Bezos, Phil Knight, Jack Ma or Elon Musk (I really could go on forever). They all spent an overwhelming amount of their time at the very start, doing purely the things that were necessary to get liftoff with their businesses.

That sounds obvious, right? It appears it isn't for many. Here's why.

So when you have a mission and you are hungry to deliver your solution, you go direct to manifesting it as a proposition that can at least begin to function in the real world (known by many as an MVP (Minimum Viable Product)). You then start getting it in front of people through developing distribution and sales. 

But many don't have that "mission". They aren't "hungry" enough to never take no for an answer and fight, tooth and nail to get their product or service into circulation.

Now, posting on social media about how you "hustle" doesn't make you someone that's hungry for success. Often (so, not always), the issue is that the product you are meant to be building a business around is someone else's. Or, you're leveraging a solution you care little about because "being a millionaire" is ludicrously positioned as your modus operendi, rather than having a real mission that makes you money as a result of building a successful business. Indeed, it may just be (and this one is true for many people) that your 9 to 5 or part time job offers the security that means you just don't need to need it enough.

I'm not suggesting you quit your job; but perhaps you should. I'm not suggesting you don't sell someone else's product; but it might get you more passionate if it was your own. What I am suggesting is that if you really look at what successful business owners did first, they focused on getting their skeleton or basic product in front of as many people as they could.

 

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